Indus Motor Company Limited (IMC) is a joint venture between certain companies of House of Habib of Pakistan, Toyota Motor Corporation (TMC) and Toyota Tsusho Corporation (TTC) of Japan. Incorporated in 1989, the Company manufactures and markets Toyota brand vehicles in Pakistan. These include several variants of the flagship ‘Corolla’ and “Yaris” in the passenger car segment, “Hilux” in the light commercial vehicle segment and “Fortuner” in Sports Utility Vehicle segment. IMC’s manufacturing facility and offices are located at a 109.5 acres site in Port Qasim, Karachi. The product is delivered to end customers nationwide through a strong network of 50 independent 3S Dealerships spread across the country. Over 31 years, since inception, IMC has sold more than 961,500 CBU/CKD vehicles. It has also demonstrated impressive growth in terms of volumetric increase. From a modest beginning of 20 vehicles per day production in 1993, daily production capacity of the Company has now increased to 288 (with overtime) units per day. This has been made possible through the development of human talent embracing the ‘Toyota Way’ of quality and lean manufacturing. IMC has made large scale investments in enhancing its own capacity and in meeting customer requirements for new products. Corolla is, today, the largest selling automotive brand model in Pakistan. This country is the highest Corolla-selling nation in the Asia-Pacific region and also has the distinction of being # 1 in Toyota’s Asian market. The Company has a workforce of 2,943 persons at year end. It invests heavily in training the team members and management employees and creating a culture of high performing and empowered teams who work seamlessly across the various processes in search of quality and continuous improvement. IMC employees are encouraged to pursue high standards of business ethics and safety according to the core values of the Company; they communicate candidly by giving bad news first and extend respect to people. Employees rate IMC high on work environment and level of job satisfaction as per the bi-annual TMC morale survey. IMC has played a major role in the development of the entire value chain of the local auto industry. It is also proud to have contributed in poverty alleviation at the grass root level by nurturing localization. This, in turn, has directly created thousands of job opportunities and transferred technology to 52 vendors supplying parts. The Company is also a major tax payer and significant contributor to the Government’s exchequer.
